Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or anything in between.
Many modern Internet browsers, such as Google Chrome, Mozilla Firefox, and Apple Safari all offer the ability to use various search engines directly within their program. This makes search engine use far more ubiquitous than ever before and all the more reason to take notice of the advantages of SEO.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
At DefiNet Contact, we’re all about educating our clients not only on our processes but also the nuts and bolts of digital marketing. Some important terms to know about when talking about SEO:
Search queries—the words that users type into the search box—carry extraordinary value. Important in PPC and SEO, these words define your business for search engines and people alike.
Search Engine Results Page—also known as a SERP, these pages collect the results of a search engine’s website crawler and rank their importance by a variety of factors.
Meta descriptions—these are the small blurbs of text that exist below the links you can click on SERPs. They should contain keywords your audience is using while also helping direct visitors in a way that’s enticing.
Indexing—search engines are always working, even when you’re not typing anything into them. Indexing is the process by which they store and sort data about the web. Getting your website properly indexed takes time, search engine databases are massive, but creating an easily indexable website is a critical asset.
These are but a few of the words you’ll hear thrown around in talks about SEO. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
We have a great video below that explains it well. Of course, if you’re ready to cut to the chase and get in touch with us, use the form to the right to get started.