It’s not what you say, it’s how you say it.
(Well, it’s really both.)
The purpose of content marketing is to attract and retain customers by consistently creating and curating relevant, valuable content with the intention of changing, or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Let’s back up a bit.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if businesses deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Selling is important, but appearing as an authority to your current and prospective customers is necessary. Providing them with enough information to inform, but leave just enough out of reach that you pique their interest, is the DNA of content marketing. We help provide this facet of marketing through social media, website content generation, and blogging.
Blogging has been around for a long time. So long, in fact, society has adopted the term into our everyday vocabulary. The original term was weblog, an inelegant but on-the-nose way of denoting the nature of a log (a journal) that exists online. After awhile, it just became “blog,” and people ran with it.
Blogs are numerous, and that’s because they are a great way to keep a consistent stream of relevant, keyword-driven content on your website. Syndicating your blog posts across the various social media outlets your company uses helps drive traffic to your website and bolster business. Appearing as an authority can be quite lucrative, turns out.
Watch our video below that details more about content marketing in general. Giving your business a bullhorn has never been easier with DefiNet Contact!