You, Me, and PPC.
Pay per click (PPC)* refers to the advertising payment model where payment is based solely on qualifying click-throughs. PPC ads are those that appear along the top of a search engine result page (a SERP). PPC allows advertisers to create ads targeting specific keywords.
Keywords are any words typed into a search engine in order to find something. Finding the specific keywords people use to find services in your industry can be extraordinarily simple or very complex. It all depends on several factors.
A keyword-targeted ad is ranked on a search engine result page (SERP) based on the matched keyword’s maximum cost-per-click (CPC) bid and quality score. The CPC is determined by the cost of individual keywords, which exist as part of a larger bidding system.
Some keywords are more expensive than others, but with the proper strategy and mechanisms in place, the cost can be curbed, which is why PPC keyword research is essential for identifying certain target keywords.
DefiNet Contact can help you find the right budget and keywords to get your business to the top of their searches! Watch our video to learn a bit more about PPC management below.
After, if you feel like we are the right fit for your company, fill out the form to the right and get started with us sooner rather than later.