When Google+ was originally introduced to the marketplace in 2011, it was touted as the next big player in the social media arena. While it hasn’t made quite the splash the hype surrounding it promised, it’s still a huge contender and should not be overlooked by small Nashville businesses. It stands as the second-largest social networking site after Facebook, and is described by Google as a social layer that enhances its existing online systems such as Gmail and YouTube. A big part of what Google uses to set Google+ apart from other social media platforms is that it’s an authorship tool that associates and links web-content directly with its owner or author.
While Google+ boasts over 540 million users, it still has a long way to go to match Facebook’s 1.23 billion. But don’t let this undervalue what Google+ is doing and where it’s going. First of all, Google+’s biggest fan is Google. That means the world’s most visited website and largest search engine fully endorses and supports this platform. Needless to say, Google+ is here to stay. For those businesses that are taking advantage of it, it’s a great resource (and free). For those who aren’t, stop what you’re doing now and set up a Nashville business page. Sure Facebook has more users, but it’s hard to ignore the buzz lately around their decrease in users. Google+ continues to grow steadily and although it’s a social media platform just like Facebook, it does have a heightened sense of professionalism attached to it. Earlier this year, Forbes averaged that top brands have collected 90% as many fans on Google+ than on YouTube, Pinterest, and Instagram combined. They also confirmed that Google+ posts generated almost as much engagement per follower as Facebook posts, and almost twice as much engagement per follower as Twitter posts.
Let’s go back to the biggest reason we love Google+ – because Google loves it. Google and SEO are practically synonyms. SEO stands for Search Engine Optimization, but what we’re really saying is Google Optimization. Some investment into your Google+ business page can lead to improved local Nashville search visibility as search algorithms become more perceptive of social media. Even if you’re not an active Nashville online marketer on Google+, it’s incredibly worthwhile to at least set up a business page. However, every business in Nashville should be taking advantage of this platform as its reach continues to grow in the Nashville marketing arena.
Get your Google+ and other social media up to par at Nashville’s own professional online and social media marketing company – Definet Contact Nashville! Click Here to get found on all the social media sites.