There are many great business uses for Twitter, like sending out news briefs or advertising the latest job opening. Most businesses that are just tapping into the social media realm tend to shy away from Twitter. Here are tend reasons why you should start using Twitter to promote your business!
This one is a no brainer, but in the rush to put Twitter to other uses, many businesses forget its first use as a micro-blogging tool. And it is still one of the best uses. It’s easy to make a quick tweet telling the world what is happening at your business today, what specials are being offered or reminders about special holiday hours.
And it is a great way for loyal clients or customers — even those halfway across the world — to keep connected to your business daily.
2. Quick answers
The idea of crowdsourcing has never been so quick! You can ask all sorts of questions to the Twitter universe, from what is your favorite ice cream flavor to what people think of a particular flavor of baby food. And the more friends you have, the more detailed answers you will receive.
There are even web services set up to take advantage of this feature, so if you don’t have many followers, don’t worry. Mahalo will help get your question answered quickly. Simply send your question to @answers.
3. Finding new employees
If you have a current employment opening at your business, Twitter can help you find that qualified employee. You can announce to the world that you are looking for help right on your home page.
4. Keeping up with the news
From newspapers to magazines to TV stations and cable news, it seems everyone is adopting Twitter as the coolest thing since sliced bread. The coolest part is that it makes Twitter a great way to keep track of news and business trends that may affect your business.
Want to keep up with the news, but don’t wan to clutter up Twitter? You can use a Twitter client likeTweetDeck. And the neat thing about TweetDeck is that it is available for the iPhone too.
5. Arrange a business meeting
Twitter can be very useful for arranging a time and place to get together. It’s like a conference call with text messaging. So, if you have a regular business meeting with a group of people, or just want to arrange a get together, Twitter can be a great way to nail down a time and place that works for everyone.
Like following the news, it can be handy to have your friends in their own group if you have a lot of followers.
6. Positive outbursts
Twitter can be a great platform for positive gossip. Compliment a client, customer, or employee on Twitter and see what happens. Positivity tends to breed positivity, just as negativity has the same affect. Being a positive tweeter is a sure way to get new followers.
7. Keep up with your competitors
Twitter’s search feature can be a great way to track trends or keep up with a particular subject. And if you would like to know what’s happening with the Jones’ of your business, Twitter is the answer. Not only are many businesses on Twitter, but you have the media and millions of fans to keep you updated on their opinions, experiences and facts as well.
8. Find out what people really think about their last experience at your business
Similar to keeping up with your favorite team, you can also use the search feature to check out what the buzz is regarding your place of business. Sure, you could check what the critics have to say, but their opinion isn’t always in line with what people actually think of you.
9. Becoming involved with community
Politicians and community servants are increasingly turning to social media sites like Twitter. Not only is this providing a great way for politicians to get the word out, but it is allowing them to stay connected to their constituents. What better way for you to let your followers know how your business is helping the community.
The main reason any business should keep tweeting is that it is fun! Keep your employees motivated and passionate about your business by allowing them to tweet fun facts and special offers, as well as allowing them to keep up with your customers.