With our ever-changing, crazy, busy, hectic schedules, it’s hard to imagine why taking time out to blog would be so important. As business owners we eat, sleep and breathe our companies. We advertise, provide in depth information, we Tweet, we Facebook. But, at the end of the day, where do we rank on Internet search? Google doesn’t know exactly how successful you are. They do not know what sets your business apart from another… but what they are aware of is content, keywords, what people are searching for, and who is providing the most relevant information. A blog has several benefits. The most important advantage to blogging is that it provides a direct avenue of communication to current customers and potential customers, 24 hours a day- seven days a week. Blogs also improve search ranking from a search engine optimization (SEO) standpoint. At DefiNet Contact, we understand that it can be difficult to come up with different topics. Try to keep in mind it’s not about quantity… it’s about quality. Use your blog to your business’s advantage. Post about your products and services in a general manner. Open up discussions about your business or other areas related to your company to get community involvement. As more people visit your blog, you will gain popularity; indirectly driving people to your website because they want to read about what you have to say. Blogs allow the opportunity to solidify yourself as the expert, helping you build accreditation. Keywords and live links will also play an important role in your search. By using your blogs as an avenue to discuss topics that relate to keyword phrases, you can use various techniques such as providing a link and anchor text to help draw in search engine traffic and then redirect them to more relevant or extensive content on your website. Remember, blogging is an excellent tool to build positive brand name recognition and familiarity. Although the majority of your blog will be business oriented, adding personal touches to your blog is extremely important. It makes you more connectible to your targeted audience. People always have and always will do business with someone they know, like, and trust. If you have questions about blogging or your current marketing campaign, please feel free to give us a call today!