Social media is one of the most effective marketing methods available and has been predicted to become the most important marketing tool for businesses. Social media is easy to use, relatively cheap, and you can target a wide audience. But, with so many social networking platforms available, it’s hard to know which ones are the most valuable to you and likely to yield better results. We’ve compiled a list of the current top social networks for businesses.
Google+ – Google+ is growing at a rapid rate in the business marketing sector and this tool is a fundamental way to improve your organization’s local search visibility. Google holds the majority of the market for online searches (it was the most visited site in 2013), making this tool and SEO strategy one of the best ways to get on the map. Although Facebook has the highest number of active monthly users, Google+ is still a key player with the second highest number of users at 343 million. Experts estimate that it’s growth with skyrocket in the next few years.
Twitter – Twitter initially came into the market as a tool for sharing brief ‘microblogs’ about what’s on your mind. It’s evolved into a much broader tool and has numerous marketing benefits, by allowing you to interact directly with clients. Through Twitter’s Buffer tool, you can plan and schedule releasing content in advance automatically.
Facebook – As the number one social media site in America it’s clear that every business should have a presence on this platform. Facebook is a powerful marketing tool, and most importantly, it’s free. It’s a great way to create a customizable business page with the goal of creating a more laidback and personable experience with clients. You can also take advantage of Facebook’s paid advertising called ‘Marketplace Ads’, which include a headline, image, and a link to your Facebook page or outside site.
LinkedIn – LinkedIn is the modern response to good old fashion networking. While predominately viewed as a B2B (business to business) site, it’s equally valuable for business promotion and creating a database of employees and connections. Google ranks LinkedIn pages, so it’s important to update your page regularly to help increase your search engine visibility. One of the main benefits of LinkedIn is the repository of job candidates available at your fingertips with easy access to their previous work history and qualifications. Overall, LinkedIn is a reliable and professional way to create an online presence.
YouTube – We’ve all seen the impact YouTube has had on promoting musicians and comedians to stardom, but there is also a reason it’s the second largest search engine after Google. It provides people a way to visualize their search and can potentially reach millions. Google does include YouTube videos as part of a search result so it’s important to utilize SEO strategy when posting videos. These are a great way to demonstrate your expertise to clients and give a face to your business. The ease of sharing YouTube videos simplifies your social media marketing integration plan.
Instagram and Pinterest have been proven to be effective resources as well. Through Instagram you can promote any events your organization is having or new products through short, targeted messages with visuals, and the use of hashtags. Pinterest’s 53 million monthly users shouldn’t be overlooked either and has seen incredible success as a marketing tool with companies such as Top Shop and Burberry.
While your businesses goals and target audience may vary, social media has been proven to work as a marketing tool. As these platforms continue to grow in popularity, so do their vast client base – all accessible to your business.