Stay the Course

My background in business for over 30 years has been in the financial services and investment sector, and dealing with the stock market I have always had customers calling me worried about the market.  They say, “You know, I don’t know what the president’s going to do. Or what about the economy? Or what about Europe?”  And I look back over the last 30 years, and I’ve seen a lot of things happen in that business.  I’ve seen the World Trade Center, I’ve seen recessions, I’ve seen some of the biggest stock market crashes, and still I always tell people this: […]

By | April 4th, 2013|Advertising, Marketing Blog|0 Comments

Has Cold Calling Gone… Cold?

Honestly, cold calling can be a scary. In business today, you often hear that cold calling is dead and inbound marketing is strictly the way to go. Although inbound marketing has its perks, cold calling is still effective- if it is done correctly. Traditional style cold calls, from lists, are not going to get you anywhere. Let’s be honest, why waste your time on people who are not interested in your products or services in the first place. Smart sellers do research before they make the first call. Ensuring the people they are contacting indeed need their  services. This creates a deeper connection, more interactions, and a higher possibility of closing a sale. […]

By | December 3rd, 2012|Marketing Blog|0 Comments

Transition from Traditional with Internet Marketing!

Many times, DefiNet Contact is asked, “How did I evolve into Internet marketing if I have been involved in traditional marketing?” […]

By | July 5th, 2012|Marketing Blog|0 Comments

Creating a Marketing Database

Over the years we’ve had the privilege to meet and speak with an array of companies. It’s extremely common to hear people say “If only I could stay in touch with our clients and prospects… yet I’m scattered…. I have information everywhere”. Email marketing and data collection are two of the most important components for staying in touch with your clients. […]

By | March 28th, 2012|Marketing Blog|0 Comments
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