Stay the Course

My background in business for over 30 years has been in the financial services and investment sector, and dealing with the stock market I have always had customers calling me worried about the market.  They say, “You know, I don’t know what the president’s going to do. Or what about the economy? Or what about Europe?”  And I look back over the last 30 years, and I’ve seen a lot of things happen in that business.  I’ve seen the World Trade Center, I’ve seen recessions, I’ve seen some of the biggest stock market crashes, and still I always tell people this: […]

By | April 4th, 2013|Advertising, Marketing Blog|0 Comments

The Importance of Mobile Marketing

Who would have thought 10 years ago, that most everyone would rely on their cell phones for more than just a simple phone call? Who could have imagined (well besides the wonderful people of Apple) that phones would have the ability to set your house alarm after you have already left your residence, or help you shop online? […]

By | November 13th, 2012|Marketing Blog|0 Comments

The Business Development Mindset

When you go into business for yourself, especially when you are a small business owner your job is to do everything. You have to look at the long-range picture of what the goal is and where you want to end up. As a dentist, when you go to school they teach you everything clinical but did they ever tell you that you are the CEO of your corporation? All businesses run around the same core foundation- sales, operations and finance. […]

By | November 7th, 2012|Marketing Blog|0 Comments

The Case for Website Content

Website content is the single most important component of your website when establishing a presence online. Content engages website visitors, tells the story of your business/practice, and is a soapbox to inform the public on how your products and services are the very best in the business. You may be asking yourself “Why? It’s just a website!” The answer is simple- indexing. All search engines use indexes in one way or another. The content on your website is scanned, reviewed, and then stored under a related topic. If I were to Google “Internet Marketing, Nashville, TN” companies such as Definet Contact would appear because of content that is rich in the specific keywords that I am looking for. […]

By | November 6th, 2012|Marketing Blog|0 Comments

Marketing’s Secret Weapon

When you look at your website… what do you see? Are you seeing images that deliver a “hip and modern” feel? Does your business have a family oriented small town feel? Who is your targeted audience? What message are you trying to convey? These are all very important questions when you are deciding the shape, structure, and content for you website. However, one question you should also keep in mind is “What do women want?” […]

By | July 25th, 2012|Marketing Blog|0 Comments

Ready, Set, GOAL!

When you go into business for yourself, especially when you are a small business owner, your job is to do everything. You have to look at the long-range picture of what the goal is and where you want to end up. As an owner, when you go to open the business of your interest you study the product, learn the trade, perfect your skill but have you ever learned to be the CEO of your corporation? All businesses run around the same core foundation- sales, operations and finance. Many times as I look at different people running businesses, they are very focused on the technician’s side of the business. […]

By | June 22nd, 2012|Marketing Blog|0 Comments

America’s Newest Craze: PINTERST

Chances are, if you’ve hopped on the

By | June 7th, 2012|Marketing Blog, Social Media|0 Comments

Target your Market! Facebook Ads

If you are currently debating whether or not Facebook ads will be beneficial to your company, keep these three facts in mind. 1.) They are easy to construct 2.) They are customizable 3.) They are inexpensive. When it comes to simple and effective advertisements, Facebook is becoming the new “word of mouth.” […]

By | May 29th, 2012|Marketing Blog, Social Media|0 Comments
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