Stay the Course

My background in business for over 30 years has been in the financial services and investment sector, and dealing with the stock market I have always had customers calling me worried about the market.  They say, “You know, I don’t know what the president’s going to do. Or what about the economy? Or what about Europe?”  And I look back over the last 30 years, and I’ve seen a lot of things happen in that business.  I’ve seen the World Trade Center, I’ve seen recessions, I’ve seen some of the biggest stock market crashes, and still I always tell people this: […]

By | April 4th, 2013|Advertising, Marketing Blog|0 Comments

Ready, Set, GOAL!

When you go into business for yourself, especially when you are a small business owner, your job is to do everything. You have to look at the long-range picture of what the goal is and where you want to end up. As an owner, when you go to open the business of your interest you study the product, learn the trade, perfect your skill but have you ever learned to be the CEO of your corporation? All businesses run around the same core foundation- sales, operations and finance. Many times as I look at different people running businesses, they are very focused on the technician’s side of the business. […]

By | June 22nd, 2012|Marketing Blog|0 Comments

Re-contacting your clients

Client re-contact and prospect re-contact are keys to retaining and developing a referral system. Word of mouth advertising will always be the most powerful advertisement you can have. For example, if I’m speaking to a friend about going to see a movie and they recommend movie XYZ- based off of their enthusiasm alone, I’m going to go see that movie. […]

By | April 2nd, 2012|Marketing Blog|0 Comments
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