A few months ago, we wrote a blog about how businesses should take advantage of the new social media mogul Pinterest. The difference between that blog and this one is that months ago, you could promote your business, but you had to do it from your personal account. However, now you can subscribe as a business owner to make your marketing much more effective. If you are one of those who used a personal account to promote your business, this blog will help you convert that account into a Pinterest business account. Did you know almost half of all Pinterest users; make purchases based off popular or suggested product posts? Remember, a picture is worth a thousand words. With that being said you can speak volumes about your business with photographs and the best part is that your visual marketing approach is free.

Step One: Convert

When doing research for this article, Hubspot said it best when they referenced converting your account to brewing a cup of coffee. Both are simple and not a lot of time is required. Start your process here or visit www.business.pinterest.com. You will notice a rather large red button that says “Convert Existing Account” (I bet you see where we are going with this but just in case,) click on it.

Step Two: Start with the Basics

This step is more of the back office step when establishing your business. You’ll specify the type of business that you are, establish a contact name (this is not publically shown and can be anyone affiliated with your business) and last but not least provide your business email address.

Step Three: Your Public Profile Information

Most of this should already be filled out, but if not this is your time to shine. This information is public so choose your words wisely. Include business name, your business username, information about your company, and your website address.

Step Four: Seal the Deal

Once you’ve filled out all of the important information, the last thing you need to do before you have an official Pinterest Business account is read through the terms of service, click agree and BAM! You’re done.  Simple, Painless and done before you can say supercalifragilisticexpialidocious! Start tapping into those resources and start seeing results, with Pinterest business accounts.