If you’ve been following tech and business news, then you’ve probably heard the reports of Google’s new mobile ranking algorithm. For a while now, Google has been warning owners of websites that have mobility errors on 100% of the site’s pages that their sites will be “displayed and ranked appropriately for smartphone users.”
Google stated: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
What does this mean?
So what does this mean for Nashville small business owners and their websites? Plenty. In essence, if your small business Nashville website does not read and perform well across mobile Nashville platforms (called “responsive”), its pages won’t rank well in Nashville mobile search engines. In short: Google wants you to mobile-ize your website.
In the past, Nashville small business owners building a website (or having one built) might choose to overlook tailoring the site for friendliness on mobile Nashville platforms. “Responsiveness” was an option in choosing and constructing your website’s design. Those days are officially gone. Today, responsiveness is a necessity. And with good reason.
If you are one of the overwhelming majority of Americans who rely on a smartphone for accessing Nashville online information, it’s not hard to understand the motivation behind Google’s decision. Not only is the number of Americans not utilizing a smartphone dropping rapidly, the number of people who cite a handheld device as their primary or only source of internet access is rising dramatically. As a result, the number of search queries on Google from Nashville mobile devices far surpasses the number of desktop/laptop search queries.
How to know how your website measures up
So what do you do now? Don’t panic. There are 2 easy ways to check to ensure that Google views your site as Nashville mobile friendly.
1.) Do a SERP Appearance check.
SERP, simply speaking, stands for Search Engine Results Page. Search for your site from a Nashville mobile device (phone, iPad, etc.) on the Google Search Engine. When the results come back, the first 2 words in the description should say “Mobile – Friendly”. If your site shows up there, your site is already mobile friendly and you don’t have anything to worry about.
2.) Check your website’s pages with Google’s Mobile-Friendly Test.
Using a desktop or laptop computer, go to the Google Mobile Friendly Test site and enter your website address. It will tell you on a per page (per-url) basis whether or not your site is mobile friendly.
What to do if your website is NOT mobile-friendly
If you do not pass the mobile test, you need to be making arrangements to update your website as soon as possible to avoid having all your hard work becoming lost in cyberspace. The good news: once your Nashville website is mobile friendly, the change should automatically help get more free organic Nashville traffic from people searching Google Nashville. Checking the Mobile Usability Report in Google Webmaster Tools can help you understand how you can improve your website’s mobile Nashville friendliness. This highlights major mobile usability issues across your entire site, not just one page.
If the the very thought of learning how to navigate the change seems overwhelming to you, that’s ok. Many Nashville small business owners prefer to focus on what they do best: running their business operations. At Definet Contact in Nashville, we will navigate the ever-changing landscape of today’s Nashville digital marketing and online presence cultivation for you. There’s nothing quite like our expert Nashville Mobile Website advice and assistance that will help to make your business flourish in Google’s new mobile ranking algorithm.
Here are some examples of Nashville mobile/responsive websites we have built:
Want to learn more, or find other things we can do to put your Nashville area small business ahead of your competition? Call Definet Contact today at (615) 915-4460, or click the link below for a free consultation: