The best customers come from word-of-mouth marketing. No matter what your marketing strategy is, one of your biggest goals should be pleasing the customer to the point that they can’t wait to tell their friends about the great experience they had with your business. To make that happen, you will need to help the sharing process. Here are 3 of things you should be doing:
1. Online Reviews — Google+ and Yelp listings are vital to make your business visible, and good reviews are the key to converting searchers. Ask your clients to provide reviews online, and if you work out of an office, it is best to request this while they are still inside. Feel free to set up a computer or laptop at the checkout counter. You may also request reviews through an email following the service. It is even an accepted practice to provide some incentive for reviews, such as coupons or gift cards. Be sure to accept negative reviews, as well as positive. Editing or deleting is strictly against most online review database policies.
2. Video Testimonials — A great tool for your website or other online verticals, video testimonials give a face to a review. They build trust, and a trustworthy business brings in clients. Your entire marketing plan should align with the goals of building trust in your practice.
3. Ongoing Emails — There are a great number of ways you can keep the lines of communication open with your clients between services. There are seasonal emails, blog updates, holiday greetings, and more. The important thing is that you should always keep your practice in the mind of your clients. Regardless of content or subject matter, the occasional email from you decreases the chance of a client forgetting about you. A customer is more likely to recommend their friends and family to the business they remember.