What are local Nashville listings?

 

Local Nashville (business) listings are online profiles within a wide variety of websites and directories, like Yelp, LinkedIn, CitySearch, Angie’s List, or Facebook, that contain your business name, address, phone number, and other details. They are one of the three primary ways search engine page results are generated, in addition to organic results, and sponsored pay-per-click (ppc) listings. Usually seen at the top or middle of Google’s first page results, local Nashville listings will generally show up when a person searches for a specific keyword accompanied by the name of a city or region, like “Nashville Tattoo & Hair Removal”. Screen shot 2015-05-06 at 1.22.39 PM

 

Why are they important?

More and more, local listings results are receiving preferential treatment by Google. Compared to organic and ppc listed results, information which can be sourced via Google Maps is more compelling. Also, because local listings often include supplemental information that draws potential customers in, like product or service categories, customer reviews, pictures, and videos, their recent increase in popularity is no surprise. If you want to increase your search engine rankings, taking advantage of the opportunity to share your business in local Nashville listings is key.

How to submit Nashville local listings

  • Start with Google+ Local (formerly Google Places)

There are a tremendous number of websites and directories designed for local Nashville business owners to list their business information. Submitting your business for local Nashville listing with Google+ Local is a good place to start. You will need to simply open an account in the Google Local Business Center and fill in the necessary information. Google+ Local is an online platform which literally puts your business on the map, as well as providing customer reviews. If your business is already listed and you don’t have access to it (it happens), claim it and verify it.

  • Be clear, consistent, and thorough

You will want to be certain your profile is 100% complete with business information such as email, hours of operation, payment options, services, coupons, photos, videos, etc. Provide as much information about your business as possible. This shows Google that you are an active, trustworthy business and that your Nashville listing is the most relevant for the specific keyword being searched. If you are in a competitive market, take a look at your competitor’s listings to see how much information they provide. Be sure to provide at least as much information as found in their listings. If their listings are information light, it’s an opportunity for your business to surge ahead!

  • Additional websites and directories

You will want to add your business in a variety of other places in addition to Google+ Local. Choose sites that make sense based upon your industry, your business needs, and what best suits your customer’s needs. Again, be sure to add consistent information everywhere you list your business. The more places your business data (name, phone number, address, list of services) exists in the same format, the better for your purposes of optimization. Google responds well to consistent business data listings. Inaccurate, incomplete, and false information can quickly throw a wrench in your plans for search results ranking success.

  • Categories & clarifying your local listing

Often, local search engines allow you to place your business into a number of predesignated categories, usually 2-5, that help describe the nature of your business. This is very helpful in creating your local Nashville business listing. Category data is used by search engines when deciding which businesses to show for particular searches. An uncategorized or miscategorized business will miss out on search engine Nashville listings for particular sets of keywords.

  • Use customer reviews

Adding reviews along with your business data is also important. Reviews input directly into your Google local Nashville listing and other reviews from authority sites in your industry (Yelp, Angie’s List, Houzz, etc.) are picked up by Google and displayed with your data as your business is shown on maps. Asking satisfied customers to write positive reviews regarding their experience and relationship with your business, service or product is extremely valuable in elevating your business’ ranking.

Is your website up to SEO par?

As Nashville local listings continue to rank higher than other listings, it’s more necessary than ever to make sure your website is in top SEO condition. Why? Among other things, a well-optimized website stands a better chance of being shown in a Nashville citation, which we’ll talk more about momentarily. Making your website a shining SEO success entails things like adding relevant keywords and phrases, editing meta tags, image tags, and tailoring other elements of your website to ensure that it is as accessible to a search engine as possible. This includes listing your complete contact information in a format that search engines can read. Please note: your contact information must be in indexable text, not embedded in an image, flash, or other formats that search engines cannot read. If you’d rather not list your contact information on each of your web pages, be sure to set up a clear “Contact Us” page which displays your complete business name, address, and phone number.

Local Nashville Citations

Screen shot 2015-05-06 at 1.22.57 PMA website that is well optimized stands a better chance of being shown in a local Nashville citation (example shown at right), sometimes listed in a highlighted “More about” section. A local Nashville citation is a mention of your business name with another piece of business information, such as your phone number, address, website, or a combination of the three. That information acts as a third party validation, giving instant credibility to the business – a powerful opportunity for small businesses to seize the market!

Nashville Citations are shown to be important for ranking in Google’s local search results, so the more of them you have from top sources, the better your business is likely to rank. Well optimized businesses with a greater number of Nashville local citations typically rank higher than businesses with a smaller number of local citations.

So what does this all mean for Nashville business owners?

As a local Nashville business owner, you want to drive as many visitors to your website as possible. Utilizing local Nashville listings to the fullest advantage is a top way to attract more potential customers to your business. Expanding your online presence and authority establishes your position as a knowledgeable industry leader, making you more accessible and attractive to those potential customers in greater . It also substantiates your business in the mind of Google’s algorithm, thereby driving your business higher and higher in ranking among local competitors for your main keywords and city locations.

For some, taking on the job of orchestrating, implementing, and maintaining your company’s Nashville online marketing matters – although time consuming – is an exciting challenge. If you, like so many small business owners, would prefer to focus on your business and leave the Nashville marketing to the experts, we are here for you. At Definet Contact, Nashville Small Business Web Marketing is our business. We specialize in creating Nashville digital marketing suited to your unique needs that will help your business flourish! To learn more, give us a call today at 615.915.4460, or click the link below for a free consultation: http://definetcontact.com/definetcontact/contact-us/#sthash.N6hHKsVX.dpuf