Would it surprise you to hear that advertising your company on the most popular search engine in the world could have a powerful impact on your business? We didn’t think so. When it comes to internet searches, everybody knows Google is the undisputed king. Companies everywhere use Google Ads to successfully gain brand exposure and attract specially targeted, qualified visitors to their websites.

As we discussed earlier this month, AdWords is the advertising platform through which businesses create Google Ads. Often referred to as PPC (pay-per-click), they can be very effectively used in combination with SEO (search engine optimization), or organic marketing. Remember the time-honored tale of the tortoise and the hare? Here we find a powerful example to illustrate the difference between organic marketing and the use of Google Ads.

Organic marketing? You guessed it; that’s our tortoise. Slow but steady, and with focused determination, the tortoise crosses that finish line in first place. In contrast, the hare (Google Ads), is speedy, and there are definitely times when a sprinter is what the situation dictates.

Screen shot 2015-04-29 at 10.19.46 AMA pay-per-click or “sponsored” ad like Google Ads is placed at the top of page rankings instantaneously. That means your target customer sees your ad, right next to the highest ranking organic ads that worked their way up through time, trial and error, and dedication.  According to the Internet retailers MarketLive Performance Index data for 2013, PPC accounted for 36.5% of search traffic, and a whopping 47.9% of revenue from search. That’s because pay-per-click has proven extremely effective for searches using terms that indicate high purchase intent, such as product or brand-specific keywords. Sounds like a winner, doesn’t it?

At Nashville’s DefiNet Contact, we specialize in helping Nashville small business owners, using Nashville marketing tactics. We exist to help you navigate today’s ever-changing internet and social media landscapes with creative marketing solutions. Incorporating Google Ads in your overall marketing plan is just one of many services we offer. From Nashville video production and website creation to SEO, PPC, and social media management, we love designing successful marketing strategies, tailored to your unique customer and your company’s individual needs. To learn more about how Definet Contact can help catapult your Nashville small business marketing to new levels of success, call (615) 915-4460, or click on this link for a free consultation: http://social­-media.definetcontact.com/expand-­your-­reach/.

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