Whoever said sharing is caring would be in hog heaven with all the social media networks we have today!  If you’re like me, it’s all a little overwhelming!  Not only is it hard to keep up but it’s also hard to know which ones your company would benefit from and once you have that figured out then you have to manage them all!

The latest trend is managing your social media all in one place.  Which leads us to HootSuite.  Not only does HootSuite manage multiple social media profiles but you can also schedule messages and tweets, track brand mentions and analyze social media traffic all in one dashboard.  Key social network integrations include Facebook, Twitter, LinkedIn, and new Google+ Pages, plus a suite of social content apps for YouTube, Flickr, Tumblr and more.  You can manage up to 5 social media sites for FREE but should you need more a small monthly fee can get you endless access.

With over 4 million satisfied users you may ask, Hoo is using HootSuite?  Well with Pepsico, McDonald’s, Virgin and Sony to name a few, I’d say we are all in good company by choosing HootSuite.  So let’s fly into this great tool and pick out some cool and maybe unknown benefits of choosing HootSuite.

1. Use HootSuite’s Short URL

As long as you use Ow.ly, HootSuite’s branded shorter URL, HootSuite will track all of the clicks you receive and deliver them in easy-to-read charts so that you can analyze your performance

2. Hootlet

Hootlet is a bookmark plug-in that lives in your browser toolbar for easy access.  When you find something to share, hit the Hootlet button and it automatically shortens the URL with Ow.ly and inserts the most prominent text from the site.

3. Scheduling

HootSuite allows you to schedule messages from all your social media platforms in advance.  Schedule posts from various platforms, pick the day and time and then sit back and view all your posts in a calendar format.

4. Track Key Phrases

HootSuite enables you to track key phrases through the use of HootSuite streams.  You can even search Twitter for what people are talking about in real time right from you dashboard.  If people are asking about your area of expertise then jump in there and help!  Could lead to a new customer.

5. Team Work is Dream Work

HootSuite allows you to add multiple team members to the accounts of your choice.  This feature allows you to see first-hand who is responding, who is posting, and who has scheduled tweets.  You can also control the ability to edit posts and assign tasks, which eliminates wasting time figuring out what is going on.

So that’s HootSuite in a nutshell.  There are 3 levels to the features but if you want to try it out, the FREE version does impress so jump in there and give a hoot!