If you’ve heard it once, you’ve heard it a thousand times before. Email marketing is one of the most important components to internet marketing today. Yet, so many people allow the opportunity to reach their targeting audience pass by. We live in a very technical world. Smart phones have become the latest version of computers. Now, I can only speak for myself when I say that my cell phone is equally as important to me as my right arm. Without it, I feel incomplete. It is literally near my side twenty-four hours a day seven days a week. With that being said, my email is always within in my reach. Therefore, so are the inboxes of many of your targeted audience. Look at your current marketing strategy and come up with a plan. Ask yourself… what do I want my readers to know. If I were to receive this email…would I open it? Is your subject line attractive? What is the call to action? If you’ve answered no to any of the above or have no response- It’s time clean house. Think of all of the reasons why people should know about your company/practice. If you personally will not read your emails, why would someone else want to? Once you have a strategy in mind, come up with several catchy subject lines. Long-winded subject lines with punctuation marks are typically placed directly into a spam folder so refrain from using such. The effectiveness of your subject line will determine your open rate, so I recommend being direct and sparking the receivers curiosity. Than track your progress. You may want to send out several test campaigns and see which subject has the highest open rate.
Now that you’re in the targeted audience’s inbox and they’ve opened your email… what’s next? Does your email send them to landing page or provide a link to your website? Remember, if your audience is opening the email on their phone, it will appear much different than it would if they were on a PC. Your email should be mobile marketing compatible to maintain effectiveness. Evaluate your emails content. Is it informative? Does it give the reader a reason to continue navigating through to a call to action? Does it help solve an issue or persuade your products and services?
Finally, tell your readers what you’d like them to do. More often than not, calls to actions are used incorrectly when marketing through email. Give your readers a reason! Purchase this product and receive this special offer. Join our mailing list and receive 15% off your next visit. If you provide clear, concise directions, it will leave no room for misinterpretation.