Over the years we’ve had the privilege to meet and speak with an array of companies. It’s extremely common to hear people say “If only I could stay in touch with our clients and prospects… yet I’m scattered…. I have information everywhere”. Email marketing and data collection are two of the most important components for staying in touch with your clients. In order to do this effectively, it’s important to develop a strong data collection system. As stated before, your website says a lot about your business. When a visitor enters your site… what is the plan? What comes next? At DefiNet Contact , we believe a properly placed data collection form is one of the most important marketing tools on your website. Use this tool to collect information on your viewers and also to follow up on their recent visit. For Instance, if you participate in traditional marketing…TV, Radio, Newspapers, etc., you’re spending money on an ad that may run over a period of time, but how effective will that message be tomorrow, next week, or even a year from now? Wouldn’t it be nice to continue to reach your targeted audience 5 to 10 years down the road? Having a properly set up data collection system will secure a continued relationship between your business and its clients for years to come. If you would like help developing your data system please give us a call today.
Creating a Marketing Database
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