Honestly, cold calling can be a scary. In business today, you often hear that cold calling is dead and inbound marketing is strictly the way to go. Although inbound marketing has its perks, cold calling is still effective- if it is done correctly. Traditional style cold calls, from lists, are not going to get you anywhere. Let’s be honest, why waste your time on people who are not interested in your products or services in the first place. Smart sellers do research before they make the first call. Ensuring the people they are contacting indeed need their  services. This creates a deeper connection, more interactions, and a higher possibility of closing a sale. Sell SMARTER not harder…and remember, persistence pays off. Do not stop at one call, or one message. Contact your prospects on a regular basis through all forms of media and watch your sales soar!