It’s common knowledge in any business that it is cheaper to keep existing [...]
What is a Landing Page? A landing page is exactly that, what users ‘land’ on when they click a link for a website. However, a more accurate explanation is a focused sales pitch designed specifically for a company’s promotional advertising goal. When a company uses a landing page in their advertising efforts they can increase their conversation rate by up to 25% without testing, not to mention save thousands of dollars on advertising long term. The call to action is the main focus to a landing page conversion. As stated previously, when companies use a landing page for promotional offerings they can increase their conversion rate by up to 25%. Furthermore, if time and effort is taken to test and optimize the landing page conversion can be increased another 25%; that is a total of 50% increase in conversion- convert that to dollars and really be amazed! Now, let’s get down to the specifics, it’s easy to say that conversion rates will be increase, but where is the proof? In the pudding of course!
As we’re thinking ahead to the new year, it’s time to assess your [...]
While a website is a fundamental part of running a successful business, a [...]
With the social media landscape constantly changing, Snapchat is a relatively new addition [...]
SEO is a multi-million dollar industry expected to grow even more over the [...]