Tips for Integrating Video Into Your Website and Marketing

1. Engage at the starting line! 20% of online viewers will click away from a video in 10 seconds or fewer, according to research by Visible Measures.  Discouraging as that sounds, the key to overcome that statistic is strong content with engaging delivery. Start strong with your most important and engaging points to increase the number of viewers who keep watching.  Then, keep it succinct.  Your marketing video can’t be a cross-country run: it’s a sprint. […]