Is Content Marketing Right for Your Business?
Business owners are surely aware of the importance of providing creative and informative [...]
Business owners are surely aware of the importance of providing creative and informative [...]
Your Investment Strategy: Research First. Launching a Google AdWords campaign can be a [...]
Follow some of these suggestions to Capture Customer Reviews Using New Customer Welcome [...]
A Burning Question: How to Develop Strong Customer Engagement? Attention Nashville Small Business [...]
Google Implements New Ranking Algorithm If you’ve been following tech and business news, [...]
For small Nashville businesses, the holiday season is a crucial part of annual [...]
It’s common knowledge in any business that it is cheaper to keep existing [...]
According to a recent poll by the Washington Post, 90% of Americans give [...]
What is a Landing Page? A landing page is exactly that, what users ‘land’ on when they click a link for a website. However, a more accurate explanation is a focused sales pitch designed specifically for a company’s promotional advertising goal. When a company uses a landing page in their advertising efforts they can increase their conversation rate by up to 25% without testing, not to mention save thousands of dollars on advertising long term. The call to action is the main focus to a landing page conversion. As stated previously, when companies use a landing page for promotional offerings they can increase their conversion rate by up to 25%. Furthermore, if time and effort is taken to test and optimize the landing page conversion can be increased another 25%; that is a total of 50% increase in conversion- convert that to dollars and really be amazed! Now, let’s get down to the specifics, it’s easy to say that conversion rates will be increase, but where is the proof? In the pudding of course!
When Google+ was originally introduced to the marketplace in 2011, it was touted [...]