The power of the internet lies in its vastness in content and options. For consumers, it’s fantastic, but for businesses trying to reach them – not so much. Headlines are the deciding factor in whether you get a click. In fact, eight out of ten people will read your headline, but only two will read the body of the piece. Don’t be dissuaded though! This means you should really be putting some thought into your headlines. There are specific things you can keep in mind when creating a headline that readers are more drawn to.
Number or List Headlines – There are several classifications of headlines which we’ll explore, but having a headline with a number in it is key. For example, 5 Natural Ways to Keep Your Teeth Clean. Obviously you won’t want to have every blog headline fall into this category, but it has impressive click-through rates and is an easy go-to. There’s a reason why sites like BuzzFeed and magazines like Cosmo lean heavily on list headlines – it’s because they work universally, regardless of which platform you’re using.
Don’t get too creative – Don’t try to be too clever or ambiguous, thinking this will draw readers in. It doesn’t normally work. It’s important to be concise and honest in your headlines. You don’t want a