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For small businesses, the holiday season is a crucial part of annual revenue generation. The last two months of the year can account for up to half of yearly sales, and 2014 is predicted to see a 4 percent increase in sales over last year by the National Retail Federation.

Here are some tips for increasing your holiday sales this year:

Promotions:

Consumers want a good deal and with online sales seeing an increase this year too, be competitive. Be conscious of when your services and promotions are best used. For example, a dentist could offer a promotion on teeth whitening before the holidays, while a gym would start offering a promotion on a personal trainer right after.

Make it a gift:

Whatever kind of service you have, offer it in a gift format. Pre-package items as gifts or offer gift certificates for your services. Provide an easy, ready-to-go gift that clients can use as a stocking stuffer or hostess gift and display it prominently in the store. Gift certificates are a hugely popular option for consumers, and by adding an incentive you can help promote their purchase such as offering a $50 gift certificate for $40, or a free in-store gift with its purchase.

Send holiday cards:

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For small businesses, the holiday season is a crucial part of annual revenue generation. The last two months of the year can account for up to half [...]

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