As we’re thinking ahead to the new year, it’s time to assess your current marketing strategy and take note of some trends the industry has seen picking up momentum.
1. 2015 will be a big year for mobile marketing. If we’ve mentioned it once, we’ve mentioned it a million times, as mobile marketing has become not so much a trend, as a staple in your marketing portfolio. With mobile usage continuing to grow, but to also replace desktop usage it’s important that you change along with today’s consumers. A study by Morgan Stanley predicts that mobile web will be bigger than desktop internet use by 2015.
2. Quality content marketing will be crucial – emphasis on quality. If you’re not confident in your content marketing skills, do not hesitate to turn to a professional. If the work you’re producing isn’t up to par, it could be hurting you. Especially with the need to be consistently produce work, you’ll need to focus on what your strengths are and delegate the rest. Content must be meaningful, informative, and relevant. It’s a tall order, but a must-have in an increasingly competitive marketplace.
3. Social media – it’s not going anywhere. Social media continues to become more and more intertwined with marketing. As it grow